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AlBlue’s Blog

Macs, Modularity and More

Reflecting on the MacBookAir advert

2008, mac

I was watching the MacBookAir advert recently, and I found it ironic that the lyrics are so well timed with the movie:

The lyrics for this section are “Hoping I could learn a bit 'bout what is true and fake”. If you look closely at the image, you'll note that the advert uses the trademarked reflection image that's become a part of a number of both Mac adverts and also tools.

But hang on a minute ... there's a keyboard there (and a inter-office envelope too). Unless there's some hyper-trendy new see-through keyboard in use, there's no way the screen can reflect through an opaque surface and out the other side.